Web Survey Bibliography
Title Device use in web surveys: The effect of differential incentives
Author Mavletova, A. M.; Couper, M. P.
Year 2016
Access date 11.08.2016
Presentation PDF (73,7kB)
Abstract
Previous studies have not found effective ways of encouraging participants to use smartphones to complete web surveys. We hypothesize that conditional differential incentives (the amount depending on the device the respondent uses to complete the web survey) can increase overall participation rates and the proportion of respondents who use a particular device in web surveys. We conducted an experiment using a volunteer online access panel in Russia with 5,474 invitations sent to regular mobile Internet users. We varied the invitation mode (SMS vs. e-mail) and encouragement to use a particular device for completing the survey – mobile phone or personal computer (PC). SMS increased the proportion of mobile web respondents, while e-mail increased the proportion of PC web respondents. As expected, differential incentives increased the overall participation rates by 8-10 percentage points if higher incentives were offered for completing the survey on a mobile phone. Contrary to expectations, offering higher incentives to PC web respondents did not produce higher participation rates compared to the control condition. Both encouraging the use of a mobile phone and offering higher incentives were effective at increasing the proportion of respondents using mobile devices. In terms of both participation rates and the proportion of respondents using mobile devices, offering incentives 50% higher was as efficient as offering incentives 100% higher for mobile web respondents. Offering higher incentives to mobile web respondents also had an effect on sample composition. Significantly higher participation rates were found among females and those with higher education.
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AvailabilityIn-press, to be published
Year of publication2016
Bibliographic typeJournal article
Web survey bibliography (439)
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- Effects of sampling procedure on data quality in a web survey; 2017; Rimac, I.; Ogresta, J.
- Comparability of web and telephone surveys for the measurement of subjective well-being; 2017; Sarracino, F.; Riillo, C. F. A.; Mikucka, M.
- Fieldwork monitoring and managing with time-related paradata; 2017; Vandenplas, C.
- Interviewer Gender and Survey Responses: The Effects of Humanizing Cues Variations; 2017; Jablonski, W.; Krzewinska, A.; Grzeszkiewicz-Radulska, K.
- Millennials and emojis in Spain and Mexico.; 2017; Bosch Jover, O.; Revilla, M.
- Nonresponses as context-sensitive response behaviour of participants in online-surveys and their relevance...; 2017; Wetzlehuetter, D.
- Humanizing Cues in Internet Surveys: Investigating Respondent Cognitive Processes; 2017; Jablonski, W.; Grzeszkiewicz-Radulska, K.; Krzewinska, A.
- Pushing to web in the ISSP; 2017; Jonsdottir, G. A.; Dofradottir, A. G.; Einarsson, H. B.
- Rates, Delays, and Completeness of General Practitioners’ Responses to a Postal Versus Web-Based...; 2017; Sebo, P.; Maisonneuve, H.; Cerutti, B.; Pascal Fournier, J.; Haller, D. M.
- Oversampling as a methodological strategy for the study of self-reported health among lesbian, gay and...; 2017; Anderssen, N.; Malterud, K.
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- How to Design a Web Survey Using Spring Boot With MYSQL: a Romanien Network Case Study; 2017; Bucea-Manea-Tonis, Ro.; Bucea-Manea-Tonis, Ra.
- Analyzing Survey Characteristics, Participation, and Evaluation Across 186 Surveys in an Online Opt-...; 2017; Revilla, M.
- Comparative analysis of a mobile device and paper as effective survey tools; 2017; Kim, K. J.; Bae, S.; Park, E.
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- PC, phone or tablet? Use, preference and completion rates for web surveys ; 2017; Brosnan, K.; Gruen, B.; Dolnicar, S.
- “Better do not touch” and other superstitions concerning melanoma: the cross-sectional web...; 2016; Gajda, M.; Kamiñska-Winciorek, G.; Wydmañski, J.; Tukiendorf, A.
- Making use of Internet interactivity to propose a dynamic presentation of web questionnaires; 2016; Revilla, M.; Ochoa, C.; Turbina, A.
- A streamlined approach to online linguistic surveys; 2016; Erlewine, M. Y.; Kotek, H.
- Du kommst hier nicht rein: Türsteherfragen identifizieren nachlässige Teilnehmer in Online-Umfragen; 2016; Merkle, B.; Kaczmirek, L.; Hellwig, O.
- Smartphones vs PCs: Does the Device Affect the Web Survey Experience and the Measurement Error for...; 2016; Toninelli, D.; Revilla, M.
- Estimation and Adjustment of Self-Selection Bias in Volunteer Panel Web Surveys ; 2016; Niu, Ch.
- Sensitive Questions in Online Surveys: An Experimental Evaluation of Different Implementations of the...; 2016; Hoglinger, M.; Jann, B.; Diekmann, A.
- Design and test of a web-survey for collecting observer’s ratings on dairy goats’ behavioural...; 2016; Vieira, A.; Oliveira, M. D.; Nunes, T.; Stilwell, G.
- Can Student Populations in Developing Countries Be Reached by Online Surveys? The Case of the National...; 2016; Langer, A., Meuleman, B., Oshodi, A.-G. T., Schroyens, M.
- Feature phones no barrier to conducting an effective conjoint study ; 2016; de Rooij, R.; Dossin, R.
- Patient preference: a comparison of electronic patient-completed questionnaires with paper among cancer...; 2016; Martin, P.; Brown, M.C.; Espin‐Garcia, O.; Cuffe, S.; Pringle, D.; Mahler, M.; Villeneuve, J.;...
- Does the Use of Smartphones to Participate in Web Surveys Affect the Survey Experience when Sensitive...; 2016; Toninelli, D.; Revilla, M.
- Device use in web surveys: The effect of differential incentives; 2016; Mavletova, A. M.; Couper, M. P.
- Device Effects - How different screen sizes affect answers in online surveys; 2016; Fisher, B.; Bernet, F.
- Do Initial Respondents Differ From Callback Respondents? Lessons From a Mobile CATI Survey; 2016; Vicente, P.; Marques, C.
- The use of online social networks as a promotional tool for self-administered internet surveys; 2016; de Rada, V. D.; Arino, L. V. C; Blasco, M. G
- Assessing the Effects and Effectiveness of Attention-check Questions in Web Surveys: Evidence From a...; 2016; Vannette, D.
- Mode Effects on Subjective Well-being Research: Do they Affect Regression Coefficients? ; 2016; Sanchez Tome, R.; Roberts, C.; Staehli, M. E.; Joye, D.
- Evaluating a Modular Design Approach to Collecting Survey Data Using Text Messages ; 2016; West, B. T.; Ghimire, D.; Axinn, W.
- Reaching the Mobile Generation: Reducing Web Survey Non-response through SMS Reminders ; 2016; Kanitkar, K. N.; Marlar, J.
- Safety First: Ensuring the Anonymity and Privacy of Iranian Panellists’ While Creating Iran...; 2016; Farmanesh, A.; Mohseni, E.
- Non-Observation Bias in an Address-Register-Based CATI/CAPI Mixed Mode Survey; 2016; Lipps, O.
- Web surveys for offline rural communities ; 2016; Gichohi, B. W.
- On-line life history calendar and sensitive topics: A pilot study; 2016; Morselli, D.; Berchtold, A.; Granell, J.-C. S.; Berchtold, And.
- An experiment comparing grids and item-by-item formats in web surveys completed through PCs and smartphones...; 2016; Revilla, M.; Toninelli, D.; Ochoa, C.
- Improving Inpatient Surveys: Web-Based Computer Adaptive Testing Accessed via Mobile Phone QR Codes; 2016; Chien, T. S.; Lin, W.S.
- Pre-Survey Text Messages (SMS) Improve Participation Rate in an Australian Mobile Telephone Survey:...; 2016; Dal Grande, E.; Chittleborough, C. R.; Campostrini, S.; Dollard, M.; Taylor, A. W.
- Short and Sweet? Length and Informative Content of Open-Ended Responses Using SMS as a Research Mode; 2016; Walsh, E.; Brinker, J. K.
- Mixing modes of data collection in Swiss social surveys: Methodological report of the LIVES-FORS mixed...; 2016; Roberts, C.; Joye, D.; Staehli, M. E.
- What is the gain in a probability-based online panel to provide Internet access to sampling units that...; 2016; Revilla, M.; Cornilleau, A.; Cousteaux, A-S.; Legleye, S; de Pedraza, P.